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BOCA RATON,
FL- The old saying may be “If it ain’t broke, don’t fix it”
but in the world of Internet business, delivering changes that
improve a user’s experience is key to staying at the top of
the game. This is exactly what RestMart.com, the
restaurant industry’s leading on-line classifieds since its
launch in 1998, has achieved with the introduction of its
website redesign.
Bryan
Sussman, President of the company, said, “The past seven years
have seen phenomenal growth in website traffic—buyers,
sellers, and an abundance of brokers—and it is this growth
that made me realize that RestMart.com had grown up and
was now serving a larger, more complex customer base.”
Visitors to RestMart.com will find it easier and faster
to navigate the thousands of advertisements for restaurants
for sale, post an advertisement and inquire about an
advertisement. Additionally, a well-trained staff is available
to assist you through telephone, email, or live chat.
Still, the
original services and features that have made RestMart.com
a huge success remain the same. The site is registered to over
200 of the Internet's top search engines and will generally
rank within the top 3 listings of all relevant keyword
searches. Thousands of visitors come to the website through
search engine ranking as well as through RestMart.com's
popular link affiliate program, and daily advertisements in
local and national newspapers and magazines such as Nation's
Restaurant News, Restaurant Business Magazine, Restaurants and
Institutions Magazine, Today's Restaurant News, and
Entrepreneur Magazine. Advertisers also benefit from the
service as opt-in buyers are alerted to new advertisements via
e-mail. Other resources that RestMart.com offer are a
referral service for those buyers requiring restaurant
financing, tips for buying and selling, and special offers for
brokers.
Since the
redesign in early 2005, traffic to the website has increased
18%. Accordingly, new advertisement postings have increased
as well. On the user end, feedback to the website has also
been very positive. John Stanton, a broker in Madison, WI,
recently wrote, “I have been using this site for several years
now and was pleasantly surprised to see the new look. It is
nice to see that this is an active company that keeps up with
the times.” Other visitors have commented that the new
features allow for faster searches and ease of use.
The main
benefit of the redesign for users is that it has allowed for
RestMart.com to be even more very competitively priced.
For a limited time right now, a broker can post an unlimited
number of ads for only $74.99 a month.
If the first
five months of performance are any indicator, then Bryan
expects 2005 to be “a landmark year. I think this redesign
will be a new era for RestMart.com. We are poised to
take the company to another level of success!”
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